Daniel Proczko

Work History

• EatStreet.com - Brand Manager 2012-Present

  • Successfully launched the brand in Kalamazoo garnering 900+ adopters during launch week, a company record.
  • Achieved company sales record during launch week.
  • Partner with local organizations, nonprofit and RSOs, to execute event based marketing outreach.
  • Manage a team of interns to execute at least 4 events monthly.
  • Promote local efforts with press releases and a social media campaign.
  • Built Facebook followers to 350+ in less than 2 months.

• Apt2Labs - Web Developer/Marketing Consultant/Co-Founder 2008-Present

  • Established a partnership to consult with local businesses helping them achieve their marketing goals
  • Developed the company website using the Wordpress Content Management System
  • Designed and programmed over 10 websites using Joomla and Wordpress Content management systems, utilizing HTML/CSS, PHP and jQuery.
  • Worked with clients to establish internet marketing strategies for improved lead generation and customer acquisition.
  • Charismatic and enthusiastic about networking to find new clients and partners

• TEDxKalamazoo - Co-Event Organizer 2012-Present

  • Coordinated with a group of 10 organizing individuals
  • Led fund raising and sponsorship effort reaching a maximum level of $5000
  • Designed, Developed and Maintained locally targeted web site
  • Implemented Social media and email marketing campaign to reach ticket sales quota
  • Built newsletter subscriber list to over 100 individuals in 1 week
  • Attracted over 1100 twitter followers in 3 months leading up to event

• KalamazooLocalMusic.com - Marketing/Web Developer/Co-Founder 2011-Present

  • Established internet startup to increase awareness of local music in the Kalamazoo area.
  • Cultivate partnerships & relationships for increased business development
  • Programmed web site that maintains over 1000 views per month
  • Planned and implemented marketing campaign that generated over 900 Facebook likes and more than 300 Twitter followers
  • Collect leads and follow up with potential advertisers to generate increased revenue

• Traumasoft - Marketing Director 2012

  • Implemented & coordinated integrated marketing campaigns
  • Grew social media following by over 2000%
  • Increased unique website 15% per month
  • Cultivated brand awareness in the EMS industry
  • Transformed Traumasoft into more of an industry thought leader

• Turnkey Merchandise Programs - Marketing Specialist 2010-2011

  • Managed and marketed ecommerce platforms for Pure Michigan, Michigan Humane Society, and USA Hockey that generated over $1 million in revenue
  • Designed and developed weekly emails for distribution to over 50,000 combined recipients
  • Planned, coordinated, and executed a Black Friday 12 hour sale that resulted in a company record $75,000
  • Design and develop website upgrades to improve conversion rates
  • Created cost cutting procedures related to digital asset management and standard operating procedures to improve efficiency
  • Designed creative materials for print and internet marketing materials

• Midwest Communications - Assistant Brand Manager Y96.5 2008-2010

  • Created and maintained social media profiles to expand the reach of the brand
  • Cultivated a content calendar for both digital and on-air content for increased interaction and relevance
  • Consulted with Brand Manager, Sales Manager and Sales Associates to create an engaging yearly marketing calendar that would not only increase listenership, but also sales revenues
  • Energetically promoted the station brand at official and non-official events to increase sales leads and partnership opportunities