The Olympics are in full swing! Are you paying attention to Olympic content? There’s no getting away from it. Sochi Olympics marketing teams are followed 3 simple rules to create a successful mix of videos, editorials, press releases, and photos assets.
Reading isn’t only for class or pleasure. It’s also useful for professional development. Many high-profile business men & women are writing about their experiences and documenting their successful strategies. You don’t need to wait to start your MBA to get the knowledge in these books. Professional development shouldn’t wait until you’re ready or have the funds to go back to school.
This past weekend I was in an argument with a friend over a criticism, but more importantly the argument was about convincing one-another of each other’s view point. The exchange went back and forth and no one was being convinced of the other’s point-of-view. At one point it was looking like a friendship might be over. Unsure how this conversation would end, it got me thinking about how we convince one another and how to use that insight in my marketing efforts.
My first thought was about why we disagreed and it felt instinctual, like we were defending ourselves because we felt attacked. Then I remembered about a friend of mine, Daniel Jefferies, mentioned a presentation at Techonomy Detroit about the reptilian brain. The talk is about managing people & networking, but more importantly its about how to connect with others and making them comfortable and open to new ideas. Continue reading